Promotion and marketing should account for 30% or more of your budget, especially during the few years of opening a business. I find that companies are doing the following: 1) Not focusing enough time and money on advertising 2) Spending too much on advertising/promotion Quick and simple rule. If your marketing budget is $100 a month, [&hellip...
Read More“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” Eleanor Roosevelt, former First […]
Read MoreEach month, Diversity Solutions Marketing will focus on a topic in the marketing & promoting field. In the past, we addressed: Branding, Networking, Goal Setting and Promotion. All topics very important to small business owners. For the month of August, I am empowering everyone to be a part of open topic month. August will be […]...
Read MoreThis Side Up Family Center (www.thissideupfamily.org) is a 501c3 family strengthening non-profit organization in Plano, Texas. The founder Sarah Morris along with her dedicated volunteers have been making this center fun for all ages. As a supporter of This Side Up, I called upon my contacts and had a mini summer luau networking event [&hellip...
Read MoreNext week Tuesday in Plano, Texas there will be a Summer Luau Networking event benefiting This Side Up Family Center. All persons involved are volunteering their time to help the center. We are expecting 30-40 people. Come, network, dance hula, win door prizes and have fun!!! For more information, check out the Facebook event at: […]
Read MoreYour promotional strategy is very important in business. If you are not an expert, use the world wide web to find information that is readily available to you. www.entrepreneur.com and www.sba.gov are some of the best resources for small business owners. Utilize these sites and others to gain as much knowledge as possible. It will […]
Read MoreCoupons, magazines, social media, networking, sampling, inserts, etc are all tools used in promotion. What type of promotional tools do you find are effective? If used properly, these tools can have a huge (and positive) feedback with your current or potential customers. Face it…we are all in business to get and keep customers. A simple [&h...
Read MoreI just wanted to let you know a little bit about the content owner. I am a Small Business Marketing Coach in the Dallas area. The company celebrated out official two year anniversary last month and we are excited about the growth and major strides made in such a short amount of time. This blog […]
Read MoreGOAL Setting Tip: Use the SMART System. Specific, Measurable, Attainable, Realistic, Timeframe
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